For Founders

  • Brand and category positioning

  • New product & packaging direction

  • Pricing & retail readiness

  • Channel strategy

For Retailers

  • Range strategy and specialty food curation

  • Product sourcing & buying

  • Own-brand development

  • Seasonal collections, gifting & pop-ups

Specialty food, from both sides of the counter.

25+ years in food across retail strategy, product development, and entrepreneurship — from trade marketing at La Brea Bakery in Los Angeles, to buying & developing products for Selfridges Food Hall in London to building Salted Co. in Toronto.

Have a project in mind? Let’s chat: sarah@sarahmurphyprojects.com