Helping specialty food founders make smarter brand, product, and growth decisions.

Practical hands on strategic support grounded in industry experience.

25+ years across retail, brand strategy, product development, and entrepreneurship — from trade marketing at La Brea Bakery in Los Angeles, to buying & developing products for Selfridges Food Hall in London to building Salted Co. in Toronto.

Get in touch: sarah@sarahmurphyprojects.com

I work with founders and businesses on things like:

  • positioning & brand clarity

  • product & packaging direction

  • launch planning

  • retail readiness

  • channel strategy

  • growth planning

  • new products

  • category positioning

  • specialty food curation for retail